Comments on: Facebook; advertising heaven or hell? http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/ David Gillespie and the wide open spaces of the w-w-w. Thu, 10 Sep 2009 17:08:36 +0000 http://wordpress.com/ hourly 1 By: "Facebook For Biz" Links — Web 2.0 Marketing For Small Business http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-502 "Facebook For Biz" Links — Web 2.0 Marketing For Small Business Tue, 07 Jul 2009 21:59:29 +0000 http://splashjumanji.wordpress.com/?p=60#comment-502 [...] Open Spaces. Facebook: Advertising Heaven or Hell? February 2008. AUInteractive. Facebook Ads Don’t Work: Here’s Proof. October [...] [...] Open Spaces. Facebook: Advertising Heaven or Hell? February 2008. AUInteractive. Facebook Ads Don’t Work: Here’s Proof. October [...]

]]> By: Employers are Not (and Should not be) Embracing Social Networking, No Matter What the Paper Says » Zakazukha Zoo Online Marketing Blog http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-454 Employers are Not (and Should not be) Embracing Social Networking, No Matter What the Paper Says » Zakazukha Zoo Online Marketing Blog Tue, 08 Jul 2008 23:23:29 +0000 http://splashjumanji.wordpress.com/?p=60#comment-454 [...] If you want to make social media work for you, you need to figure out how to make it impossible for Cam Hill not to say good things about your brand to his online friends and you need to understand that employees playing on Facebook at lunch are just like teenagers at shopping centres. [...] [...] If you want to make social media work for you, you need to figure out how to make it impossible for Cam Hill not to say good things about your brand to his online friends and you need to understand that employees playing on Facebook at lunch are just like teenagers at shopping centres. [...]

]]> By: This just in: People tend to agree with me « Wide Open Spaces http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-344 This just in: People tend to agree with me « Wide Open Spaces Thu, 22 May 2008 09:12:10 +0000 http://splashjumanji.wordpress.com/?p=60#comment-344 [...] makes a few good points in her piece, it is definitely worth checking out. It also echoes my own thoughts from back in February, where I said the following: Ever see teenagers at a shopping centre, hanging out and not buying [...] [...] makes a few good points in her piece, it is definitely worth checking out. It also echoes my own thoughts from back in February, where I said the following: Ever see teenagers at a shopping centre, hanging out and not buying [...]

]]> By: Dear Facebook: DO NOT WANT « Wide Open Spaces http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-240 Dear Facebook: DO NOT WANT « Wide Open Spaces Tue, 15 Apr 2008 13:13:51 +0000 http://splashjumanji.wordpress.com/?p=60#comment-240 [...] I’m going to go do some research and see if the ads change based on me altering my sexual preference and/or relationship status. I shall report back… In the meantime, marketers who’ve arrived looking for some tips on how to market on Facebook are decidedly late. [...] [...] I’m going to go do some research and see if the ads change based on me altering my sexual preference and/or relationship status. I shall report back… In the meantime, marketers who’ve arrived looking for some tips on how to market on Facebook are decidedly late. [...]

]]> By: “Facebook For Biz” Links « Small Biz 2.0 Weblog http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-200 “Facebook For Biz” Links « Small Biz 2.0 Weblog Wed, 12 Mar 2008 00:59:17 +0000 http://splashjumanji.wordpress.com/?p=60#comment-200 [...] Open Spaces. Facebook: Advertising Heaven or Hell? February 2008. AUInteractive. Facebook Ads Don’t Work: Here’s Proof. October [...] [...] Open Spaces. Facebook: Advertising Heaven or Hell? February 2008. AUInteractive. Facebook Ads Don’t Work: Here’s Proof. October [...]

]]> By: Marketing » Blog Archive » ad:tech preview – Day One http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-199 Marketing » Blog Archive » ad:tech preview – Day One Tue, 11 Mar 2008 21:08:11 +0000 http://splashjumanji.wordpress.com/?p=60#comment-199 [...] interested to see whether Mike discusses any of the learnings from the Beacon debacle. Dave makes a really great point about the dangers of trying to make social networking sites all about revenue, so I’ll be [...] [...] interested to see whether Mike discusses any of the learnings from the Beacon debacle. Dave makes a really great point about the dangers of trying to make social networking sites all about revenue, so I’ll be [...]

]]> By: David Gillespie http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-187 David Gillespie Mon, 03 Mar 2008 00:50:26 +0000 http://splashjumanji.wordpress.com/?p=60#comment-187 Absolutely Adam! I had a few interesting conversations over the weekend around the value of simply having a brand presence vs. monetisation. Marketers obviously want to put their products in front of this audience, the question is are people receptive to that or is it just going to piss them off? I'm currently thinking the latter, based on my experience and the experiences of the people I've talked to. But, time will tell, and perhaps once it has happened a dozen times or so, people will just accept it. Absolutely Adam! I had a few interesting conversations over the weekend around the value of simply having a brand presence vs. monetisation. Marketers obviously want to put their products in front of this audience, the question is are people receptive to that or is it just going to piss them off? I’m currently thinking the latter, based on my experience and the experiences of the people I’ve talked to. But, time will tell, and perhaps once it has happened a dozen times or so, people will just accept it.

]]> By: Adam Cohen http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-184 Adam Cohen Fri, 29 Feb 2008 04:21:13 +0000 http://splashjumanji.wordpress.com/?p=60#comment-184 "you had better make sure you know enough about your audience to be in the right place at the right time (Hint: the right place is not Facebook, the right time is when they are not on Facebook)" ...that resonated with me a lot. I know that there are companies successfully leveraging Facebook to drive traffic, especially around promotional campaigns, but I wonder to what extent it's due to the rising/changing popularity of Facebook right now. I'm not sure it will last, but there is a benefit. It will be interesting to watch it play out. “you had better make sure you know enough about your audience to be in the right place at the right time (Hint: the right place is not Facebook, the right time is when they are not on Facebook)”

…that resonated with me a lot. I know that there are companies successfully leveraging Facebook to drive traffic, especially around promotional campaigns, but I wonder to what extent it’s due to the rising/changing popularity of Facebook right now. I’m not sure it will last, but there is a benefit. It will be interesting to watch it play out.

]]> By: David Gillespie http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-182 David Gillespie Wed, 27 Feb 2008 13:53:00 +0000 http://splashjumanji.wordpress.com/?p=60#comment-182 Interesting perspective to take on it Sangeet, particularly after reading that post. I think the person who does figure out how to monetise Facebook user behaviour without alienating the user-base stands to make a mint. Whether or not it is possible remains to be seen. Interesting perspective to take on it Sangeet, particularly after reading that post. I think the person who does figure out how to monetise Facebook user behaviour without alienating the user-base stands to make a mint. Whether or not it is possible remains to be seen.

]]> By: Sangeet http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/#comment-181 Sangeet Wed, 27 Feb 2008 12:12:18 +0000 http://splashjumanji.wordpress.com/?p=60#comment-181 I haven't done it yet but ,this has increased my interest in monetizing FB. I haven’t done it yet but ,this has increased my interest in monetizing FB.

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