“I’m not saying it’s a bad game. It’s a good game. And it should be, since they’ve released it twice before.” – Tycho, Penny Arcade.

Marketing is over people. Which is a good thing – for everyone who isn’t a marketer. Sit your product in front of me but do not for a second think you can tell me about it, beyond it’s most basic feature set. Hugh McLeod has more on this.

Thankfully, and because of this, there are interesting times ahead.

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