Came across a great post on Facebook applications and why they do or do not succeed. Rodney Rumford uses a recent campaign by Sony to draw attention to mistakes that are easily avoidable. The shameless plug for his own company is a bit much, but if I were in his shoes I would probably do the same!
“Rule Number One: Brands Need To Understand the Facebook Ecosystem & Why Applications Are Successful.“
It’s short and well worth the read.