One of the most fundamental rules of blogging is someone has probably said the exact same thing you did, only much, much better. After writing my Us vs. Them post, I went over to CrackUnit and dug up one of Iain’s pieces from last year; 10 reasons why digital is better than advertising. For anyone wanting a basic course in the key differences between digital and other disciplines, or if you’re on the digital side of the fence and just want to read the writing of someone who Gets It™, it is well worth your time.

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