I wish I could remember where I dug this up but I can’t, and we’re all the poorer for it. The Next Creative Revolution is penned by Nick Law who is the chief creative officer of R/GA (an agency I don’t know enough about agencies to have heard of). That glowing endorsement aside, it is a great piece and well worth a read, though it does lean a little too heavily for my liking on the “Ain’t digital great?!?” side of the bridge. On the back of my post about the divide in “integrated” agency offerings and Iain Tait’s 10 Reasons Why Digital is Better Than Advertising, it is well worth your time and lays out a road map that may not be perfect, but at least gets the conversation started.
And (all together now), markets are conversations. Right?