A few weeks back I posted that I’d been invited by Marketing Magazine (Australia’s most widely read advertising and marketing publication) to contribute regularly to their magazine and blog on their newly-revamped website. My first post is up, looking at social networks and why they’re not the digital wet dream marketers are hoping for.

What people fail to understand is the activities carrying the social media boom have always been social. Music, movies, fan clubs, photos of friends, staying in touch, whatever. Technology has facilitated a new means for those things to take place but it hasn’t changed the core motivation.

Read the whole post (no registration required).

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