My esteemed and learned friend Julian Cole just put me on to a fantastic blog, Talent Imitates, Genius Steals. Written by Faris Yakob who heads up planning for Naked Communications’ New York office. I’ve just read a post from Faris talking about a new t-shirt service a friend of his has started, in the same post he references a campaign going on for Orange in the UK called Balloonacy, which I seriously heart (and would be playing if my platform of choice was more customisable – look for a move to be made shortly in this space).
This is a great idea for one of the same reasons I love the Orange Balloon Race that’s running at the moment…it understands that the web is the platform and that from here on in, identity is distributed.
The web is the platform! I’ve been thinking this for a while, but for some reason it only just made sense. In the ye olde days people created work based on the limitations of the hardware, we’re now creating work based on the limitations of the software. In addition, while Moore’s Law may be running out of steam in the sense he was talking about traditional computing, it did not allow for the rise of mobile computing, and I’m more interested about the evolution of the handset than I am about a slightly faster laptop.
I don’t really know where I’m going with this, but I’m excited!