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Innovations are just gimmicks you happen to like.

I thought that was an interesting statement to make. I don’t know if I agree with it or not, but that doesn’t stop it from being interesting.

Now…as you were.

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I don’t know how much game is here. What I do know is that they have set up a system that allows me to rent my friends on a monthly basis.” – Tycho, Penny Arcade

Great quote, so succinct and apt. Sun rises, sun sets, World of Warcraft continues to do its thing. I continue to avoid it out of a desire to live a productive offline life.

For now anyway.

“I’m not saying it’s a bad game. It’s a good game. And it should be, since they’ve released it twice before.” – Tycho, Penny Arcade.

Marketing is over people. Which is a good thing – for everyone who isn’t a marketer. Sit your product in front of me but do not for a second think you can tell me about it, beyond it’s most basic feature set. Hugh McLeod has more on this.

Thankfully, and because of this, there are interesting times ahead.